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Founded by Julia Leach, the former EVP/Creative Director at Kate Spade, the brand is built around the classic wardrobe staple: a striped t-shirt.
Touted as the "paper clip" of personal style by the company's website, the shirt's simple and timeless appeal acts as a minimalist mentor for the other apparel on the brand's site. From vintage Vera scarves to pj's and totes.
Even though I never could resist a striped boatneck tee (I own 4?!), I find myself lusting after a few of the brand's other offerings.
Particularly these totes by illustrator Wayne Pate.
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(images courtesy daily candy and chance)
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